The founders started the business when they were students at university. The activewear brand developed after realising that there was room in the marketplace for activewear that is not only fashionable but also durable - something you can wear from your first day back to work or even when chasing toddlers or doing Yoga with friends on lazy days off. Across the collection, all the products are of exceptional quality with thousands of strong reviews.
The co-founder is a well known influencer with 1.4 million followers on Instagram. Sheis willing to continue with the brand or with the new owners in an agreed capacity to promote a wider range of products to their loyal fan base.
The business has a contract with the major upmarket department store in the UK. The store is keen to have the brand compete with the likes of Sweaty Betty and Lulu Lemon and wants to expand its relationship with the brand.
This is a DTC brand selling on its own website. There is a massive opportunity to introduce this brand to other sales channels, other major retailers and to other countries