In February of 2020, the business released their first product on Amazon in the United States. The objective was to design products that were not only more enjoyable for kids to use but also helped children develop the proper way to hold a pencil. One of its most notable contributions was the creation of colourful sets of short, fat, triangular pencils with an extra thick unbreakable graphite core, making learning to write easier and more fun.
Across the collection, all the products are profitable, and of exceptional quality with thousands of strong review ratings of between 4.4 and 4.8 stars. Products are evergreen, with good demand all year round. Further there is a spike in sales in August thanks to the back-to-school demand. Sketch pencils are also popular Christmas gifts.
Included in the sale are the Amazon Seller Central accounts, D2C website, trademarks (including Amazon Brand Registry 2.0), and domain names.
The business has experienced consistent sales growth and is projected to continue growing. With the additional opportunities available (expansion to new markets, additional products and additional channels), this growth would accelerate further.
Inventory is produced in China and shipped directly from the manufacturer to 3PL warehouses in the USA and Canada and then drip-fed into Amazon fulfilment centres.
There are no additional employees associated with the business.