The business was formed in 2019 by a daughter and father team. They spotted a gap in the market for luxury home fragrances with a reasonable price tag. They are steeped in the fragrance industry and wanted to apply this knowledge to create a luxury, simplistic but extremely competitive home fragrance range.
Across the collection, the products are of exceptional quality, with strong review ratings. Products are evergreen, with good demand all year round. Though, naturally, there is improved demand around Christmas.
Included in the sale are the Amazon Seller Central accounts, Faire account, D2C website, trademarks (including Amazon Brand Registry 2.0), domain names, email list and social media accounts. Unusually, inventory is produced in the UK and shipped directly from the manufacturer to Amazon FBA warehouses in the UK. The supplier is a company owned by the father and it supplies fragrance related products to many of the major UK retailers. With the additional opportunities available (expansion to new markets, additional products and additional channels), significant business growth would be achieved.