This is an eco-friendly baby brand founded by two mothers in search of an alternative to traditional wet wipes. “We knew there had to be a better way to clean little hands and faces that didn't irritate sensitive skin or leave kids squirming to get away. Our mission was to discover a reusable material that cleaned just as well as a wet wipe but without the chemicals, waste, or expense.”
When they realised demand for eco-friendly wipes went beyond babies – they created a further brand for eco conscious beauty consumers!
Across the collection, the products are of exceptional quality, with strong review ratings. Products are evergreen, with good demand all year round. There are babies being born all over the world at all times of day and night so it is an ever-replenishing target market.
Included in the sale are the Amazon Seller Central accounts, D2C website, trademarks (including Amazon Brand Registry 2.0), domain names, email list and social media accounts.
The business has experienced consistent sales growth and is projected to continue growing. With the additional opportunities available (expansion to new markets, additional products and additional channels), this growth would accelerate further.