This is a unique, first-to-market and patent-protected parent-toddler brand.
Across the collection, the products are of exceptional quality, with strong review ratings. The products and associated accessories are evergreen, with good demand all year round. Of course, children/parents represent an ever-replenishing target market. The international safety testing and international patent protection ensure it is neither seasonal nor limited to one country or region.
Included in the sale is the Amazon Seller Central accounts, D2C website, trademarks (including Amazon Brand Registry 2.0), domain names, email list and social media accounts.
With the additional opportunities available (expansion to new markets, additional products and additional channels), this brand has the potential to grow.