This brand was created by a husband and wife team as a college fund generating hobby for their daughter. A hobby quickly spiralled into a full-on business!
Across the collection, the products are of exceptional quality, with strong review ratings. All products have very strong review ratings on Amazon, with listings displaying 4.5 and 5 filled stars. Products are evergreen, with good demand all year round. Though the brand does also benefit from Valentine’s Day, Christmas and Back to School sales.
Compared with the main competitors, this brand’s product quality is significantly better with a low NCX rate on Amazon, excellent product reviews, and very low return rate.
Immediate growth opportunities include expanding the product line and expanding to international markets. Further, more sophisticated inventory management and 3PL utilisation would bring additional growth opportunities and cost-cutting realisation.