Why Work With A Broker When Selling Your Ecom Business?

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Why Work With A Broker When Selling Your Ecom Business?

Selling Your Ecom Business: Pros and Cons of Going Solo vs. Working with an Expert Broker

So, you successfully launched an e-commerce business, scaled it, and now you’re ready to sell it.

As you’ll have sensed by now, selling online—while challenging in and of itself—is totally different from selling your actual business.

Now that it’s time to sell, you’re presented with new challenges. And if you’ve never sold a business before, these challenges can be super daunting—and they might mean that you don’t get the price you want or deserve.

For many, this is where experienced brokers come in. Brokers can help you get your sale over the line at the right price, as well as help out during the tough negotiation process. 

But is working with an expert broker the right thing for you? Is it your only option? 

Before we begin, let’s see what options you’ve got … 

Selling Alone vs. Selling with an Expert Broker

Now that you’re ready to sell your e-commerce business, you generally have two options: 

  • Selling it alone
  • Selling it with an expert broker
Selling your E-commerce Business Alone

Direct sales are made when you go it alone. 

You’ll negotiate with buyers and handle all documentation and financials. That may not sound like much work, but if you have no experience selling a business or managing your finances, it may be a scary, time-consuming endeavour. You must also find buyers and answer their questions; all of this occurs concurrently. 

A direct sale, on the other hand, might be for you if you’re extremely confident in your abilities to go it alone.

Selling your E-commerce Business with an Expert Broker

An experienced broker will organise, present, and correct your finances and use their years of knowledge to assist you in negotiating. In short, they’ll be the ones to do most of the heavy lifting for you. They will use their network to identify customers who are eager to buy an e-commerce business like yours right away. A broker’s role is to close a sale swiftly and at a price that works for both the seller and the buyer.

Main Reasons to Work with an Expert Broker
  • You’ll reach more buyers 
  • Buyers trust experienced brokers and advisors
  • Expert brokers can get you a better deal
  • Expert brokers will drum-up interest and competition 
  • Expert brokers will price your business correctly
Who are Ecom Brokers?

Ecom Brokers is a leading e-commerce brokerage company. Based in the UK, we operate globally. 

Why work with us?

Our team is comprised of experienced e-commerce sellers, M&A specialists, e-commerce accountants, and ex-Amazonians. We understand e-commerce sales from all perspectives. We’ve built, scaled, and sold our own multimillion-pound international brands; we’ve brokered deals; and we are experts on the finances.

We’ve been there and done it.

Ecom Brokers vs. Different Types of Brokers

Well, instead of writing more boring stuff here… I thought it would be nice to show you a cool video instead.

In a world where selling your ecommerce business can feel like the wild west, with all sorts of villains trying to knock you off course, there’s one hero that’s here to save the day…

Tom was having a normal day in the office, working on his e-commerce business, when four ecom-villains turned up uninvited. They were determined to convince him that they had the best option for him to sell his e-commerce business. 

Would Tom fall for their tricks? Watch the four short stories and full movie trailer below to find out…

Intrigued? Access the playlist here. If you’ve watched the movies, then you know that there is a better way.

The Ecom Brokers Way

With Ecom Brokers, you’re not just getting a ‘middleman’ to connect a seller and a buyer. You’re getting e-commerce experts who will work with you to position and prepare your business for the best possible valuation, deal, and exit.

We look after everything—we vet your business, filter out the right buyers for you, and can even arrange your M&A legal representation for the final negotiation and deal sign-off.

Simply put, when you use the wrong broker or don’t bother with a broker, you are selling yourself short.

The best part? If your business isn’t in the ideal position to sell yet, we’ll work with you to get it ready.

This could be with a view to selling in 6 weeks, 6 months, or even 2 years.

Neither the flippers nor the consultants do this. They’ll simply sell your business “as is,” which benefits them but not you.

With our experience in both e-commerce operations and accounting, we can help you organise your business from top to bottom. This both maximises the value and makes it as attractive as possible to a buyer.

Neither the flippers nor the consultants have the real lived experience on all sides that Ecom Brokers has. 

How can you get started? It’s as simple as 1, 2 (yep, that’s it!)

First, claim your copy of “How to Sell Your E-commerce Business and Plan Your Dream Exit” here

Second, fill out this form. We’ll be in touch to schedule a call and get the ball rolling. There is no obligation or hard sell. We’d love to have a thorough conversation with you and figure out what’s best for you.

Final Thoughts 

Preparing your e-commerce business for sale can be a time-consuming, laborious process. Working with an expert broker can relieve a lot of stress and help you achieve the deal you want faster.

Furthermore, as brokers, we often get paid on commission. We only get paid if your e-commerce business sells, so please know that we have your best interests at heart.


Connect with us on the below social media platforms to get more free, informative, and valuable content that will help you sell your business for the best possible price!

Ecom Brokers YouTube Channel

Ecom Brokers Instagram

Ecom Brokers Facebook Page

Ecom Brokers LinkedIn Page

Exits Made Easy by Ecom Brokers Podcast







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