The 9 Most Important Things to Know Before You Create a Small Business to Sell

single blog

The 9 Most Important Things to Know Before You Create a Small Business to Sell

Do you have an entrepreneurial mindset, a great business idea, and the desire to create an e-commerce company that’s worth selling? If so, there are a few things you need to know before you get started.

In this blog post, we will discuss the most important things you and other small business owners need to know in order to create a successful business that can be sold for big bucks years from now.

We will cover topics such as how to grow your small business, tips on starting out, and what potential buyers are looking for in a business.

So if you’re ready to start your own dream business, check out our list below!

1. Have a Clearly Defined Business Model

Have a Clearly Defined Business Model

As an entrepreneur, you need to create a well-defined and specific business plan before launching a startup of your own.

Like with many aspects of life, a clear and concise roadmap will help guide you through the process of creating your own venture.

What Should a Business Plan Include?

Going beyond merely your first business idea, your plan should include the specific goals you want to achieve (consider the SMART method), how you intend to reach those goals, and what resources or business assets are necessary for success (capital, partnerships, etc.).

You’ll also need to brainstorm all the other need-to-know information related to running your own small business in the e-commerce space.

Taking time to develop a comprehensive plan can make all the difference between success or failure in selling your business down the road.

Why Buyers Care About Your Business Plan

Additionally, potential customers looking at buying your company will be searching for evidence that you have thoughtfully planned out every aspect of your enterprise.

For some buyers, care and attention to detail within small businesses are nearly as important as net profits or EBITDA (earnings before interest, taxes, depreciation, and amortization).

2. Choose a Suitable Business Structure

When first setting up your small business, it is important to choose the most suitable business structure for your end goal. This means understanding the different types of legal entities and determining which business structure will work best for you in terms of ownership rights, taxes, personal liability protection, and other factors.

Common structures include limited liability companies (LLCs), S corporations, and C corporations. Each type of business structure brings its own advantages and disadvantages, so it is important to research the various options and decide which one works best for your current needs.

If you’re in the USA, you can reach out to the Small Business Administration (SBA) for guidance.

3. Understand Your Target Market

Understand Your Target Market

Understanding the market you will be selling in is vital before launching a small business. Researching similar small businesses in your field, attending trade shows and conferences, or even hiring a market analyst can assist you in gathering the necessary information.

Knowing your industry inside and out will help you create a competitive business model that can be attractive to future buyers when it comes time to sell.

4. Implement Effective Internal Processes

Having an efficient internal process is essential for selling a small business. This includes setting up systems and protocols for operations, finance, sales, marketing, and customer service.

Together, these processes will help streamline your business and put it in a prime position to achieve success and then be sold later on.

Plus, potential buyers will want to ensure that the company they are investing in has sound internal processes that can be maintained easily for a smooth transition after purchase.

5. Invest in Professional Support Services

As an entrepreneur, investing in professional support services can be essential for creating a successful and salable small business.

Professional support services (such as marketing consultants or legal and financial advisors) provide guidance and expertise throughout the process of starting and running your own venture.

These services can help with everything from developing a comprehensive business plan to understanding the market you are selling in.

In addition, having access to experienced professionals who understand what prospective buyers are looking for can make all the difference when selling your small business years later.

Investing in professional support services is a great way to give your business the best chance of success in selling.

6. Focus on Growth and Profitability

When selling a business, having a strong track record of growth and profitability is key to attracting would-be buyers.

Growth and profitability show interested parties that the business is making money and has the potential for further development and expansion.

Not to mention, growing and profitable small businesses tend to have better valuations at the time of sale, which can be very attractive to potential buyers.

Take the necessary steps to ensure that your small business is growing and profitable, such as investing in marketing, refining operational processes, and researching your competition.

7. Utilize Digital Marketing Strategies

Utilize Digital Marketing Strategies

Creating a business you can sell later on for a profit is no easy task, and many factors need to be taken into consideration.

Utilizing digital marketing strategies can help ensure that your small business stands out from the competition and has all the necessary elements for success when selling later on.

Invest in digital marketing strategies that focus on your strongest selling points, such as your product or service’s unique selling proposition, user experience, and customer service.

Top digital marketing strategies include search engine optimization (SEO), content marketing, and pay-per-click (PPC) advertising.

8. Prioritize Brand Awareness

Established brand awareness provides customers with a recognizable identity that they can associate with your product or service. Strong branding also helps differentiate you from the competition and establishes trust within the marketplace.

You can create awareness of your brand through various marketing strategies such as social media campaigns, email marketing, SEO techniques, and content creation.

Doing so can help ensure that potential buyers are familiar with your company before making their decision to purchase.

Investing in strong branding and recognition strategies from the outset will make your business more visible to prospective customers who may pass it by if they don’t recognize or see it. This way, you can ensure that your company will be seen and appreciated for all its worth!

9. Know How to Pick the Right Time for Selling a Business

Know How to Pick the Right Time for Selling a Business

Knowing the right time to create an exit strategy and sell your startup business can be a difficult call for entrepreneurs.

It is important to consider the growth and current financial strength of the company, as well as understand the benefits of selling it at a particular point in time.

Many factors could influence selling at a certain point, such as selling near peak value or selling when the market is strong and demand for your product or service is simultaneously high.

Regardless of when you think it is an ideal time to sell, don’t go into the selling mindset or a business valuation without knowing your numbers inside and out!

Pulling the trigger on selling when your business has achieved a predetermined level of success can also be beneficial, as it can provide potential buyers with assurance that they are investing in a successful venture.

Taking the time to analyze these factors before selling will help ensure that you make an informed decision about when to find a buyer for your venture.


Creating a company worth selling can be an intimidating task, but with the right knowledge and strategies in place, it is certainly possible.

From focusing on growth and profitability to prioritizing brand awareness and internal procedures, there are many steps that entrepreneurs like you need to take before you even think about starting a business of your own.

With these tips in mind, selling a successful business should no longer seem like such an impossible feat.

And whenever you’re ready to sell your thriving enterprise, know that Ecom Brokers has your back!


About the Author 

Recent Posts


Feb 1, 2023

by Ben

Why Work With A Broker When Selling Your Ecom Business?

Selling Your Ecom Business: Pros and Cons of Going Solo vs. Working with an Expert Broker ...

The Seven Foundations of Value

Nov 15, 2022

by Ben

The Seven Foundations of Value

At Ecom Brokers, we created the Seven Foundations of Value. As any business owner knows, there ...

The Value Pyramid

by Ben

The Value Pyramid

The Value Pyramid: A Framework for getting into the buyer’s shoes If you’re thinking about selling ...

Who are the aggregators and will they buy your business?

Nov 2, 2022

by Ben

Who are the aggregators, and will they buy your business?

If you’re in the e-commerce space, it is nigh-on impossible that you will have failed to ...

Jun 27, 2022

by Ben

Marketing Strategies To Increase Your Amazon FBA Business Valuation

The ultimate objective for many Fulfilled by Amazon (FBA) sellers is to build a successful business ...

What Is SDE? Seller's Discretionary Earnings Explained In Full

May 25, 2022

by Ben

What Is SDE? Seller’s Discretionary Earnings Explained In Full

When you start to think about selling your e-commerce business, one of the first questions you’ll ...

5 Ways To Automate And Scale Your Amazon Business So That It’s Sellable

May 11, 2022

by Ben

5 Ways To Automate And Scale Your Amazon Business So That It’s Sellable

Of course, launching and running an Amazon store is a fantastic challenge. At times, it’s fun, ...

Mar 17, 2022

by Ben

Why You Need To Know Your Numbers – Case Study

Sarah (not her real name) approached us with $12 million in annual sales, $1.6 million in ...

Different Structuring Options For An Online Business Explained

Feb 14, 2022

by Ben

Online Business Deals: Different Structuring Options Explained

Have you launched a business, grown it, scaled it and nurtured it?  Excellent. Now, perhaps, it’s ...

The Most Common Mistakes You Should Never Make When Selling Your Online Business

Jan 5, 2022

by Ben

The Most Common Mistakes You Should Never Make When Selling Your Online Business

Imagine launching an online business, before spending time growing it, scaling it and turning it into ...

0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments
Would love your thoughts, please comment.x