Selling Your Amazon Business? Here’s What You Need to Know

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Selling Your Amazon Business? Here’s What You Need to Know

In this article, we’ll talk about the five most frequently asked questions about Amazon exits.

While many markets remain volatile and a large portion of the Western World remains at home, the e-commerce industry appears to be growing and prospering.

Others are in the process of selling their Amazon businesses. Even if the ideal is still a long way off, there are some basic concepts to keep in mind. To help you understand the sales process, we’ve decided to focus on a few frequently asked questions.

1. The buyer’s wish list. My listings or my whole Amazon account? Maybe my whole business?

Rather than stock in the company, purchasers buy the seller’s assets. Amazon stores, websites, trade names, and supplier relationships are examples of these assets. As a result, the seller transfers these assets to the buyer in the vast majority of transactions.

Most buyers will prefer to purchase the entire Amazon store rather than individual listings for a variety of reasons, including the complexity of moving listings from store to store, retaining feedback and promotional campaigns, taking advantage of Amazon’s favourable payment terms for older accounts, and so on.

2. Is it even possible to move an Amazon account?

Certainly! It is critical to comprehend this technique. You can transfer account ownership with Amazon’s permission. For an Amazon store, change the bank account, credit card information, and so on.

The process should include Amazon’s approval to avoid unnecessary and costly suspensions.

3. How do you buy it?

Large e-commerce firms looking to “absorb” fresh brands.

We’ve seen private equity or venture capital funds identify a viable economic possibility for such investments in the past two years. These funds often include an “executive arm” that maintains the accounts after the sale.

Private purchasers might be active Amazon sellers or beginners to the e-commerce marketplace from various backgrounds.

Large retail companies have recently expressed interest, realizing that acquiring an existing Amazon store allows them to enter the e-commerce business quickly.

4. What is my Amazon store worth?

A multiple of the previous year’s yearly earnings (SDE) plus the inventory value is used to calculate an account acquisition price:

Account Value = SDE x (2-6) + Inventory Cost

The Annual Profit or Seller’s Discretionary Earnings (SDE), refers to the profit that remains after all direct expenses, excluding wages, were deducted. The SDE is determined as follows:

Cost of goods + other direct operating expenses + Amazon fees

Amazon fees, commodity and shipping costs, advertising charges, direct labour costs, and so on are all deducted from revenue, but not the store owner’s rent or car expenses. If such channels exist, the profit is added to the profits of existing sales channels.

The annual SDE will be multiplied by 2 to 6 to compute the Amazon store value. A successful store’s market multiple is usually around 3-4.

Here’s how to calculate an Amazon store value:
  • The store makes $4 million a year.
  • SDE is $1.2 million.
  • Consider the typical multiple of a successful store: three, for example.

The store’s value is this:

$1.2M × 3 + inventory cost = $3.6M × 3

5. How do I find the multiple?

Traditionally, the multiple, and thus the store’s value, is determined by examining and weighing factors such as the following:

  • Are the store’s monthly and annual revenue and profit increasing? Is it a growing account?
  • Amount of revenue and profit.
  • Account sales profit and ROI (return on investment).
  • Total reviews and an average rating.
  • The account’s age: the older the account, the better.
  • Innovation and market competitiveness.
  • The account’s product mix and sales distribution: Is one or more products dominating the account?
  • Where does the account trade? Only America? Are there sales outside of Amazon?
  • Expansion potential within and outside of Amazon.
  • Do seasons affect accounts and sales? Do most sales occur in a few months, or are they spread out over the year?
  • Registered trademark: a protected mark.
  • The account’s complexity and the required staff.
  • Does monopoly produce the product?
  • Vendors—delivery times, payment terms, vendor count, backups, etc.

It’s important to recall the five most often asked questions about Amazon departures.

Final Thoughts

It is a mistake to believe that your company will sell soon. Keep launching goods and investing in them. A “neglected” business whose owners have stopped investing would often see revenues drop, making it more difficult to sell. Keep going!


Ready to sell your business for the best possible price? Start by clicking the link below! No obligation, no hard sell. Just solid, professional advice.

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