The business was formed in 2016 when a husband and wife team spotted a gap in the blacklight reactive party decoration market. It has blossomed into a tremendous brand, with a suite of related products catering to avid blacklight party fans.
Across the collection, the products are of exceptional quality, with thousands of strong review ratings, all of at least 4.5 stars. Products are evergreen, with good demand all year round. There is a good ‘boost’ for Halloween parties!
Included in the sale is the Amazon Seller Central account and trademarks (including Amazon Brand Registry 2.0). With the additional opportunities available (expansion to new markets, additional products and additional channels), there is plenty of upside opportunity for this brand.