Selling Your Amazon Business? Here’s What You Need to Know

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Selling Your Amazon Business? Here’s What You Need to Know

While many markets are volatile and much of the Western World is still at home, the e-commerce world appears to be growing and prospering.

Others are in the process of selling their Amazon businesses. Even if the ideal is still a long way off, there are some basic concepts to keep in mind. To help you understand the sales process, we’ve decided to focus on a few frequently asked questions.

The following are five frequently asked questions about Amazon exits:

1. The buyer’s wish list. My listings or my whole Amazon account? Maybe my whole business?

Instead of buying stock in the seller’s company, purchasers buy their assets: Amazon stores, websites, trade names, supplier relationships. Thus, most transactions entail the seller’s transfer of these assets to the buyer.

Most buyers will prefer to purchase the entire Amazon store rather than individual listings for various reasons, including the complexity of moving listings from store to store, retaining feedback and promotional campaigns, taking advantage of Amazon’s favourable payment terms for older accounts, and so on.

2. Is it even possible to move an Amazon account?

Certainly! It is vital to comprehend this method. You can transfer ownership of the account with Amazon’s consent. Change an Amazon store’s bank account, credit card information, etc. The process should be carried out with Amazon’s approval to avoid irrelevant and costly suspensions.

3. How do you buy it?

Large e-commerce firms looking to “absorb” fresh brands.

We’ve seen private equity or venture capital funds identify a viable economic possibility for such investments in the past two years. These funds often include an “executive arm” that maintains the accounts after the sale.

Private purchasers might be active Amazon sellers or beginners to the e-commerce marketplace from various backgrounds.

Large retail companies have recently expressed interest, realizing that entering the e-commerce business can be accomplished relatively quickly by acquiring an existing Amazon store.

4. What is my Amazon store worth?

A multiple of the previous year’s yearly earnings (SDE) plus the inventory value is used to calculate an account acquisition price:

Account Value = SDE x (2-6) + Inventory Cost

The annual profit is known as SDE, or seller’s discretionary earning, which refers to the profit that remains after all direct expenses, excluding wages, are deducted. The SDE is calculated as follows:

Cost of goods + other direct operating expenses + Amazon fees

Deductions from revenue include Amazon fees, commodity and shipping costs, advertising charges, direct labour costs, etc., but not the store owner’s rent or car expenditures. If such channels exist, the profit will be added to existing sales channels’ profits.

The annual SDE will be multiplied by 2 to 6 to compute the Amazon store value. A successful store’s market multiple is usually around 3-4.

Here’s how to calculate an Amazon store value:
  • The store makes $4 million a year.
  • SDE is $1.2 million.
  • Consider a successful store’s typical multiple: three, for example.

The store’s value is this:

$1.2M × 3 + inventory cost = $3.6M × 3

5. How do I find the multiple?

The multiple, and hence the store’s value, is traditionally determined by examining and weighing factors such as the following:

  • Is the store’s monthly and annual revenue and profit increasing? Is it a growing account?
  • Amount of revenue and profit.
  • Account sales profit and ROI (return on investment).
  • Total reviews and an average rating.
  • The account’s age: the older the account, the better.
  • Innovation and market competitiveness.
  • The account’s product mix and sales distribution: Is the account dominated by one or more products?
  • Where does the account trade? Only America? Are there sales outside of Amazon?
  • Expansion potential within and outside of Amazon.
  • Do seasons affect accounts and sales? Do most sales occur in a few months, or are they spread out over the year?
  • Registered trademark: a protected mark.
  • The account’s complexity and the required staff.
  • Is the product produced by a monopoly?
  • Vendors—delivery times, payment terms, vendor count, backups, etc.

It’s important to recall the five most often asked questions about Amazon departures.

Finally, here’s some advice:

Believing that your firm will sell soon is a mistake. Keep launching goods and investing in them as if they won’t sell soon. A “neglected” business whose owners have stopped investing would often see revenues drop, making it more difficult to sell. Keep going till you get paid.


Ready to sell your business for the best possible price? Click below to get started. No obligation, no hard sell. Just solid, professional advice.

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