HOW CAN I MAKE MY AMAZON FBA BUSINESS MORE VALUABLE TO BUYERS?

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HOW CAN I MAKE MY AMAZON FBA BUSINESS MORE VALUABLE TO BUYERS?

There have been many reports about the hot seller’s market that some industries have been experiencing in recent months. You’ve heard of ridiculous real estate bidding wars or know someone who sold their e-commerce business to an aggregator for a tidy sum of money.

Perhaps this has piqued your interest in selling your own Amazon business. Instead of consuming your time with lowball offers and discreet buyers, you decided to do it the right way. To determine how much your private label is worth to serious prospects, you need to consult a reputable FBA business broker such as Ecom Brokers.

Unfortunately, it turns out the valuation results for your business are not favourable now. You know there is profit potential, so what can you do to help make your company more valuable?

Making a good plan to expand your business and develop more efficient and effective operating systems will almost certainly help. Here are three areas where you can begin to improve right away as you work to increase the value of your Amazon business.

YOUR PRODUCT MANUAL

To sell on Amazon successfully, you must have both a winning product and a secure supply chain—not one or the other. Both are equally significant. If you don’t have a product that the public wants and it’s of poor quality, this can be a real conflict in and of itself. Your revenue and reviews will suffer, and you’ll get nowhere.

But here’s the kicker: once you’ve got that standout product and dependable sourcing, it’s time to start all over again. There is a real need to diversify your Amazon products. It not only helps your bottom line but also lowers your risk to buyers. Your once stellar sales and ranking could vanish in the blink of an eye if your lone (albeit successful) brand is at odds with other top brands.

Having one successful brand may work for some merchants. It’s not a sustainable technique as competition grows and unexpected supply chain issues occur. It can be as simple as having complimentary items and seasonal offerings so that when one product’s demand drops, the other takes over. If you want to make better inventory decisions and add one or more products to your catalogue, Amazon market research tools can help you.

MANAGEMENT OF YOUR INVENTORY

Let’s take a closer look at what you have. What system do you use to keep track of your FBA orders, shipments, and suppliers? How are things going if you’re crunching the numbers on your spreadsheets or relying on various Seller Central reports? Do you have a habit of carrying too much? Is it too little? Having the exact number is critical, especially with the new FBA restock limits by storage-type rules.

Bad data can be costly, more so now than ever before. Not only that, but when preparing your business for sale, you need a system that someone else can understand.

If you have common inventory issues, your IPI score is a good indicator. Amazon FBA software can help you manage your inventory, reduce errors, and increase revenues.

Having your financial house in order is always important, but it’s necessary when looking to sell your store. Prospective buyers will quickly leave if your home is in disarray.

REPUTATION OF YOUR PRODUCT AND SELLER

Buyers, like shoppers, want to have faith in your company. They express their trust in your company through product reviews and seller feedback on the Amazon marketplace. This is your product’s and seller’s reputation, and everyone—buyers included—is watching.

Getting more feedback and reviews can become a full-time job if you let it, and we know you don’t have time for that. To keep up with Amazon’s algorithm, you need more reviews and a consistent stream of recent and relevant ratings.

But how will you do that? The interesting fact is 72 percent of those who were asked to write a review fulfilled the request. It is a reassuring and simple task to complete—at least if you have the right tools.

Once you’ve received more feedback, you can use what was said to improve your product catalogue, identify potential supplier issues, and conduct market research (sound familiar?). The software also sends automated alerts to notify you when ratings are posted, allowing you to take action much more quickly. The Amazon marketplace moves at breakneck speed, and you must keep up!

SET YOUR COMPANY UP FOR SUCCESS

Successful FBA businesses are still in high demand. Nonetheless, buyers aren’t looking for assets that need a lot of risk or labour. If you want to raise your valuation, concentrate on lowering these two factors while also improving key areas of your business. More often than not, becoming more efficient means becoming more effective. You can do both if you work with the right broker to plan your route to exit…


Ready to sell your business for the best possible price? Click below to get started. No obligation, no hard sell. Just solid, professional advice.

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